Everyone having a instagram profile seems to be an influencer nowadays. Which is why latest surveys show, that “being an influencer” is a frequent answer among people, when asked for their dream job. Company-owned “tasty table” by bofrost* is using that insight to turn people into influencers themselves with its own platform.
The idea of “tasty table” shall help bofrost* to get rid of its granny-image. With customizable E-Shop solutions and a wellknown and high quality range of deep frozen products bofrost* is providing the perfect infrastructure as a base for success. Special events, journeys and workshops shall furthermore help to gain sympathy among young consumers.
Young people and deep frozen products, that’s a match: The products are fresh, convenient and always accessible. bofrost’s latest project “The chilled chef” was the first step in young consumers’ attraction. The funding of a company-run Start-Up appears to be a reasonable second step. Still, the platform’s complexity is not yet up to social media users’ requirements. We will see, if the idea of creating a cooking community will lead to the desired effect, or if it will soon be deep frozen.