Salt expertise with a whole new look

Bad Reichenhaller stands for high-quality salt from deep within the Alps. The brand has been helping to create authentic enjoyment in home kitchens for generations. Of course, even a traditional brand can benefit from a modern look. Our new online shop invites gourmands and amateur chefs to be inspired by the variety of cooking salts we offer, or to discover our gift ideas and wellness products.

Relaunch of the Bad Reichenhaller online shop

taste! has created the new online shop as part of a multi-stage digital transformation of the traditional Bad Reichenhaller brand. This is just one more milestone in the history of Germany’s most famous salt producer. Besides the brand page and various social media activities, the launch of the new online shop also helped to optimize the digital customer journey.


What online shoppers can expect now

In addition to the new, responsive UI design, which is based on a Magneto 2 E-Commerce CMS solution, all of our products have been newly rendered and product texts have been revised. We have also shot new and inspiring recipe photos and optimized the entire ordering process. The design of the online shop was outdated, and has been optimized to offer fans of the brand the best possible experience at every point of contact.


Lukas Dudek

Lukas Dudek

managing director taste! / send e-mail

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