Since 1974, Croustipate has been the French expert for ready-to-bake products and homemade indulgence. With a diverse range of high-quality products and delicious recipes, the company is highly successful on the French market. Croustipate is committed to sustainable agriculture, and all of our baked goods are made in France with plenty of passion.
Now, our goal is to help German consumers make their everyday lives easier and tastier with high-quality doughs for quiches, tarts, tarte flambée & much more. The task for taste! was to develop a website for the German market, including recipe development and photo shoots. The German page is inspired by the French original, and conveys the authentic and natural character of our products, as well as quality and enjoyment.
Find out how delicious online can be
From savory to sweet, from pizza to puff pastry or pancakes – with ready-to-bake doughs from Croustipate, your imagination will know no bounds. To make the website even more inspiring, we have created, staged and photographed nine delicious recipes. Appetite appeal at its finest!
A video reflecting the look and feel of the homepage generates attention and gets consumers excited to enjoy tasty, crispy foods.
Inspiration and savoir-vivre, even on social media
In addition, the agency was tasked with developing a social media strategy to go along with the market launch and adapting the international content. Communication on Facebook and Instagram is essential to a successful brand launch in Germany.