Indulgence in motion

Hearty, sweet, extra thick or extra fine: nothing is as cross as a really good slice of LEICHT&CROSS. We prove this with a “YouTube first” campaign.

Dynamic, appetizing and very modern – we showcase the versatility of the market leader in the crispbread segment.
The focus is on the unique “crispy moment”. And this is not only captured visually, but also underlined with a strong audio branding. The entire production is fast, young, loud and fun.


All films are designed as bumpers or TrueView Ads with efficient analysis and targeting options. Different cut versions are combined to new creatives based on target group data and thus permanently optimized in terms of performance. Via YouTube the campaign reaches almost 70 million impressions. Plus about one million contacts per month via Facebook and Instagram. Wie cross ist das denn!


Lukas Dudek

Lukas Dudek

managing director taste! / send e-mail

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