Löwensenf is a traditional brand with character since 1920. In addition to first-class mustards, the brand also offers high-quality barbecue sauces for refined indulgence – a potential that is to be exploited with a new campaign presence.
The aim: To convince mustard consumers of the brand’s core competence and to rejuvenate the brand. As a result, the campaign focus, which was previously primarily on mustard varieties, was expanded to include spicy sauces.
Strong in character and as authentic as the brand itself, mustard & sauces were staged under the motto “Explosion of taste”. Of course, this was consistently implemented on all touchpoints in the communication: from print to various brand-relevant channels to the POS.