Much ado about nothing or high potential?
No matter whether in private or in professional surroundings – Influencers seem to be everywhere: As a term that is frequently used or as certain people, that appear on our socials feeds. Influencers are more than a just a fashionable trend, it is a phenomenon causing fascinations and questions at the same time. Last year’s developments prove, that there is no end of influencers at sight.
Our 9 commitments for successful cooperations, shall face that fact in our 14th Spotlight and thus, give a short forecast of the opportunities of influencer cooperations, especially for small and mid-sized companies.
In 2017 we could successfully re-activate the brand LEICHT&CROSS. In the beginning of 2018, we went one step further. In cooperation with 15 Instagram-Bloggers from Austria and Germany we invited to people to experience tiny little moments of wellbeing together with the brand and their ambassadors.
VAPIANO is wellknown for its urban culinary experiences, a broad variety of Italian dishes – and for their seasonal specials, too. The colorful concept ‘Wow, that´s #colorlicious‘ has marked the start in January 2018 and will bring color into the customers’ into daily lives and onto their plates.
Those caring about their fitness, do care about their nutrition, too.
That’s why PowerBar hast just launched a snack bar, that brings everything an athlete needs, whereas taste! brings everything, a successfull brand needs for an internationally run sales promotion for B2B.
3 works we like
The 70th anniversary of cult brand Wrangler is truly a reason to celebrate and develop a campaign celebrating the ‘Summer of Love’ with an own collection promoted by influencers on Instagram. The campaign’s heroes were Fashion and lifestyle bloggers Ebba Zingmark (@ebbazingmark) and Kevin Schertl (@blvckxkev), who gained great awareness and traffic for the brand. More than 600k impressions and 50k interactions that lead to an ROI of 140% are a true reason to pop the champagne!
A bag in a box? No, but boxed water! The US Startup ‘Boxed water’ is currently killing it with its sustainable zeitgeist-product for Generation Y and Z. That’s how the ‘ReTree Project’ took shape:
The company planted two trees for each post published using the hashtag #Retree gepflanzt. Great names such as Julianne Hough and Alyssa Milano an enormous visibility could be gained as well as high interactions. PS: Until today, #retree has been used 12k times
Diamonds.. well dogs are the people’s best friends. based on that fact and the consumer insight, that 90% of consumers are willing to change for a brand that is doing charity, Pedigree founded the project ‘buy a bag, give a bowl’. For each bag of dog food sold, a bowl of food has been given to dogs in need. With the support of influencers focused on pets and family, the campaign was promoted on blogs and instagram profiles.